Global Strategic Intelligence

axen capital

A Tale of Global Expansion

situation

Axen Capital, a pioneering force in the fintech sector based in Mexico, specializes in Forex Trading and is dedicated to integrating innovative
financial technology solutions into everyday financial services. With a history of significant technological advancements and strategic
partnerships, Axen Capital sought to amplify its global footprint, especially in emerging markets. This ambition led to the launch of the
AXEN LIFE app in a test market in Mexico, a key milestone showcasing the company's commitment to growth and innovation.

task

GSI was entrusted with architecting and executing Axen Capital's ambitious global growth plan. The objective was to navigate the
complexities of international expansion, ensuring Axen Capital's seamless entry into diverse markets with a robust legal and regulatory.
This included setting up offshore entities, acquiring necessary licenses across multiple jurisdictions, and implementing
comprehensive compliance and operational infrastructures.

actions

GSI undertook a strategic, multi-phased approach to achieve Axen Capital's global expansion goals:

1

Global Growth Plan: Drafted a two-year plan for the company’s expansion across the globe including acquiring international
licenses, bring the app into compliance in terms of onboarding protocols and transaction monitoring, and improving the
app’s user experience and accessibility, all with the ultimate goal of entering the U.S. market.

2

Offshore Setup in the British Virgin Islands: Established the company's application development and intellectual property
hub, aligning with global best practices for fintech innovation.

3

Union of Comoros License Procurement: Secured an International Brokerage & Clearing House License, facilitating
operations in Anjouan

4

Dubai, UAE License Procurement: Obtained a Proprietary Trading License and multiple licenses under the Virtual Asset
Regulatory Authority (VARA), including Broker-Dealer Services, VA Management and Investment Services, Advisory Services,
Transfer & Settlement Services, and Custodial License. Also Acquired a license for Trading in unregulated derivatives under
authority if the Securities and Commodities Authority (SCA).

5

Mauritius License Procurement: Procured an Investment Dealer License and a Schedule M Virtual Asset Service Provider
(VASP) license under the Financial Services Commission (FSC) authority.

6

Operational and Compliance Framework Development: GSI developed tailored business plans, internal policies, and AML/CTF
programs. This comprehensive framework included customer journey mapping, risk rating tools, outsourcing and
business continuity policies, KYC procedures, and robust governance frameworks, among other regulatory compliance and
operational policies.

results

Through GSI's strategic planning and execution, Axen Capital successfully established a significant international presence with a compliant
and operational framework across multiple jurisdictions. This expansion has not only solidified Axen Capital's position as a leader in the
fintech space but also laid the groundwork for future growth opportunities. The AXEN LIFE app's successful deployment in Mexico, followed
by strategic global licensing and infrastructure development, exemplifies Axen Capital's commitment to innovation and its vision for a
globally integrated financial technology ecosystem. GSI's role in this journey highlights our expertise in enabling companies to achieve their
global aspirations through strategic planning, regulatory navigation, and operational excellence.

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